SEBI gave 7 lakh penalty to another (NOT MoneyDhan) SEBI RIA for violations- Read below
A ₹7 lakh penalty, but not for what you might expect.
In the Winway Research case, the Securities and Exchange Board of India examined serious allegations including “assured returns” and fraudulent inducement. Yet, these headline-grabbing charges were not established due to lack of evidence.
So what led to the penalty?
Simple but critical lapses overcharging, missing records, and unresolved investor complaints.
This case highlights an important truth: in the eyes of the regulator, compliance gaps can be more damaging than unproven allegations. Let’s break it down.
Overcharging — Penalty of ₹3,00,000 under Section 15EB
At first glance, the invoices looked routine. However, when SEBI examined the service periods closely, a pattern emerged that raised concern.
The adviser had issued two separate invoices to the same client within a short span of time, and both invoices included a common service component. The problem was not merely that two invoices existed, but that the service periods overlapped, Meaning the client was effectively being charged twice for the same offering during the same time window.
When questioned, the adviser explained that,
these were bundled services and that the inclusion of a common product in multiple invoices was a matter of internal billing structure rather than intentional duplication.
While this explanation may sound operationally convenient,
it did not hold up under regulatory scrutiny.
SEBI’s view was straightforward. From the client’s perspective,
what matters is not how the adviser structures internal billing,
but whether the fees charged are fair, transparent, and justified for the service actually delivered.
Charging for the same component across overlapping periods,
regardless of packaging or labeling,
indicates that the client may have paid more than what was reasonable for that service.
This is where the concept of fiduciary responsibility becomes critical. An investment adviser is expected to act in the best interest of the client at all times.
Fee structures, therefore, must not only be disclosed but also aligned with fairness and clarity.
Any ambiguity that results in the client being overcharged is treated seriously,
even if it arises from poor systems rather than deliberate intent.
In its findings, SEBI concluded that the overlapping inclusion of the same service component led to extraction of higher fees from the client, which went against the principles of fairness and diligence expected from an adviser.
As a result, this allegation was held to be established.
What makes this particularly important is that it was not a complex fraud or a market manipulation issue. It was a basic lapse in how services were billed. Yet, it was enough to contribute to the overall penalty. This violations caused 3 lakh out of 7 lakh penalty to the advisor.
A SEBI RIA is a surgeon while MFD is akin to your pharmacy guy.
Failure to provide records — Penalty of ₹2,00,000 under Section 15A(a)
SEBI’s expectation from an investment adviser is very clear. Every interaction with a client, especially where advice is discussed, must be properly recorded and preserved. This is not a procedural formality.
It is meant to protect both the client and the adviser by creating a verifiable trail of what was said and recommended.
In this instance, SEBI had specifically asked for call recordings starting from the very first interaction with certain clients.
The adviser did submit some recordings, but they were incomplete.
The initial conversations, which are often the most important from a compliance perspective, were missing.
This raised an immediate concern because selective submission of records creates doubt about what may have been left out.
The adviser explained that the missing data was due to a technical failure.
According to them, a system crash during relocation had resulted in loss of recordings, and despite efforts, the data could not be recovered.
While this may sound like a reasonable operational challenge, SEBI did not accept it as a sufficient explanation.
The reasoning was simple. Maintaining records is a core regulatory responsibility, and such responsibility includes ensuring proper backup and data integrity.
A claim of data loss, without supporting evidence or safeguards, cannot override that obligation.
SEBI also addressed the argument that other documents such as agreements, invoices, or emails could compensate for missing call records. It made it clear that these are not substitutes.
Call recordings capture the actual conversation and tone of advice, which written documents may not fully reflect.
Therefore, their absence cannot be brushed aside as a minor lapse.
In the end, SEBI concluded that the adviser had failed in its duty to maintain and furnish complete records of client interactions. This was treated as a clear violation of regulatory requirements and became one of the key grounds for imposing penalty.
Since these violations were established, SEBI imposed a monetary penalty under Section 15A(a) of the SEBI Act, 1992,
which deals with failure to furnish information or records.
The amount levied for this specific lapse was ₹2,00,000, forming a significant portion of the overall ₹7 lakh penalty.
We at moneydhan have sorted thsi issue very well. We are very complaint in these regards.
Moneydhan.com SEBI RIA always provide every advise as email only. If there is a google meet, we ensure to provide minutes of meeting to the client as email and get acknowledgement from them. We avoid calls at all cost and rely mainly on google meets system.
Unresolved investor complaints — Penalty of ₹2,00,000 under Section 15C
Another important aspect of the case revolved around how investor complaints were handled.
On paper, it appeared that the adviser had responded to the complaints raised on the SCORES platform. Documents were submitted, explanations were provided, and the adviser maintained that all procedures had been followed. From their perspective, the matter had been addressed.
However, SEBI looked at it from a very different angle.
The regulator was not concerned with whether a reply had been filed,
but whether the complaint had actually been resolved. This distinction became central to the finding.
In this case, the complaints remained open on the SCORES system despite the adviser’s responses.
The submissions made were largely defensive in nature, stating that there was no wrongdoing and that all actions were in line with regulations.
What was missing was a clear effort to bring closure to the investor’s grievance.
There was no evidence of resolution, settlement, or even a satisfactory explanation that addressed the client’s concern in a meaningful way.
SEBI made it clear that simply uploading an Action Taken Report does not amount to grievance redressal.
A response is only the beginning of the process.
The expectation is that the adviser engages with the issue, works towards a resolution, and ensures that the complaint is either settled or properly closed within the prescribed timelines.
The adviser also argued that they cannot be forced to resolve or refund within a fixed period and that filing a reply should be considered sufficient compliance.This argument did not find acceptance.
SEBI’s position was firm that the responsibility of an intermediary goes beyond procedural compliance.
The obligation is to ensure that the investor’s grievance is actually addressed.
In the end, the conclusion was straightforward. The complaints were not resolved within the required timeframe, and merely providing explanations did not fulfill the regulatory requirement.
This was therefore treated as a violation of grievance redressal obligations and became one of the key reasons for the penalty.
Since the complaints remained unresolved despite replies being filed, SEBI imposed a penalty under Section 15C of the SEBI Act, 1992, which specifically deals with failure to redress investor grievances. The amount levied for this violation was ₹2,00,000, forming a significant part of the total ₹7 lakh penalty.
MONEYDHAN…till date has received zero complaints.
And we are proud about it.
More than Reviews, More than testimonials, What we all seek is a clean complint track record.
IF a Mutual Fund Distributor mis-sells, where to complain?
Think of those Bank people who arm twist you into buying those Insurance policies or Mutual Funds to meet their internal targets. Not all MFDs are bad. Many individual people are changing the world for good.
However whe you are mis-sold,
when you were given assurances that were not true,
When your complaint was ignored…
do you think these entities get penalized or have customer’s benefit at heart?
SEBI came up with this SEBI RIA license just to solve the issue.
They want SEBI RIA to have fudiciary duty towards clients best ineterst.
take fees. Do not cross sell. Do not have any other source of income like broekrage or fees etc.
MFD vs RIA Compliance Disclosure Obligations
| Aspect | MFD (Mutual Fund Distributor) | RIA (Registered Investment Adviser) |
|---|---|---|
| Regulatory framework | Association of Mutual Funds in India Code + Securities and Exchange Board of India circulars | SEBI (Investment Advisers) Regulations, 2013 |
| Compensation model | Commission-based (paid by AMC via TER) | Fee-based (paid directly by client) |
| Commission / fee disclosure | Must be disclosed (scheme documents, CAS, AMC disclosures) | Must be explicitly disclosed upfront in agreement |
| Point-of-sale disclosure | Not mandatorily verbal | Mandatory written disclosure before advice |
| Conflict of interest disclosure | Implied, not deeply enforced in practice | Mandatory and continuous disclosure |
| Client agreement | Not mandatory in strict legal sense | Mandatory agreement with detailed fee structure |
| Fiduciary duty | Limited, suitability-focused | Full fiduciary responsibility |
| Bias handling | Allowed (commission-driven model) but mis-selling prohibited | Must eliminate or disclose all bias |
| Transparency expectation | System-level transparency | Adviser-level transparency |
| Regulatory scrutiny level | Moderate | Very high |
How They Earn?
| MFD | RIA | |
|---|---|---|
| Income | Commission from AMC | Fee from client |
| Cost to client | Built into TER | Paid separately |
| Visibility | Indirect | Direct |
Where the real risk lies?
When you work with a Mutual Fund distributor, the structure itself creates a subtle tension.
Since the income comes from commissions paid by the fund house,
there is always a possibility that one product may be more rewarding to sell than another.
This does not automatically mean the advice is wrong,
but it does mean the investor cannot remain passive.
The responsibility shifts slightly onto you to ask the right questions.
+ Why this fund and not another?
+ Is there a similar option with lower cost?
+ Is this recommendation aligned with my goals or just convenient to sell?
+ A thoughtful distributor will welcome these questions, but the need to ask them still rests with the investor.
With an investment adviser (think MoneyDhan), the situation is designed to be different.
The adviser is paid directly by you, which removes the incentive to push one product over another.
More importantly, the law expects the adviser to act in your best interest at all times.
This is not just a principle, it is a regulatory obligation.
If an adviser hides fees, avoids explaining decisions, or fails to disclose conflicts, that is where the problem begins.
However, unlike in the distribution model, such behaviour is clearly a violation of the rules and can be acted upon.
In simple terms, with a distributor, you need to stay engaged and ask questions to ensure alignment.
With an adviser, you are entitled to clarity, and the system is built to ensure that clarity is given to you without having to chase it.
Conclusion?
This case is a reminder that penalties are not always driven by headline allegations.
The ₹7 lakh penalty was not for fraud or assured return claims,
but for basic lapses in how the advisory business was run.
Overcharging a client,
failing to maintain proper records,
and not resolving investor complaints were enough for the regulator to step in.
In a business built on trust, these are not minor gaps, they are foundational failures.
The RIA framework, separates advice from product distribution and places the adviser under a clear fiduciary obligation.
Fees are paid directly by the client, conflicts must be disclosed, and every recommendation is expected to be justified in the client’s best interest. This is why SEBI has consistently pushed for a stronger RIA ecosystem. It is not about replacing distributors, but about raising the standard of transparency and accountability in advice.
For investors, the takeaway is to understand how your adviser earns and where your interests stand in that equation.



